Sheena Iyengar
Columbia Business School
Uris Hall, Room 714
3022 Broadway
New York, New York 10027
U.S.A.
Home Page
Phone: (212) 854-8308
Fax: (212) 316-9355
Sheena Sethi Iyengar is a professor in the Management Department at the Columbia Business School and also holds an adjunct appointment in the Psychology Department at Columbia University.
Professor Iyengar teaches courses in leadership and entrepreneurial creativity. Her research addresses the implications of offering choices to people, whether they be employees, consumers, or others. She has examined choice in a multitude of contexts ranging from employee motivation and performance in a global organization, Citigroup, to chocolate displays at Godiva, to the magazine aisles of supermarkets, to mutual fund options in retirement benefit plans. In 2002, Professor Iyengar received the Presidential Early Career Award for her ongoing work in examining cultural, individual, and situational factors that influence people's choice-making preferences and behaviors.
 Journal Articles:
 Ames, D. R., & Iyengar, S. S. (2005). Appraising the unusual: Framing effects and moderators of uniqueness-seeking and social projection. Journal of Experimental Social Psychology, 41(3), 271-282.
- Botti, S. & Iyengar, S. S. (2004). The psychological pleasure and pain of choosing: When people prefer choosing at the cost of subsequent satisfaction. Journal of Personality and Social Psychology, 87(3), 312-326.
- Fisman, R., Iyengar, S. S., Kamenica, E., & Simonson, I. (2008). Racial preferences in dating. Review of Economic Studies, 75(1), 117-132.
- Fisman, R., Iyengar, S. S., Kamenica, E., & Simonson, I. (2006). Gender differences in mate selection: Evidence from a speed dating experiment. Quarterly Journal of Economics, 121(2), 673-697.
- Iyengar, S. S., & Lepper, M. R. (2000). When choice Is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, 79, 995-1006.
- Iyengar, S. S., & Lepper, M. R. (1999). Rethinking the value of choice: A cultural perspective on intrinsic motivation. Journal of Personality and Social Psychology, 76, 349-366.
- Iyengar, S. S., Wells, R. E., & Schwartz, B. (2006). Doing better but feeling worse: Looking for the “best” job undermines satisfaction. Psychological Science, 17(2), 143-150.
- Mogilner, C., Rudnick, T., & Iyengar, S. S. (in press). The mere categorization effect: How the presence of categories increases choosers’ perceptions of assortment variety and outcome satisfaction.
- Pöhlman, C., Carranza, E., Hannover, B., & Iyengar, S. S. (2007). Repercussions of self-construal for self-relevant and other-relevant choice. Social Cognition, 25(2), 284-305.
- Sethi, S., & Seligman, M. E. P. (1993). Optimism and fundamentalism. Psychological Science, 4, 256-259.
- Wells, R. E., & Iyengar, S. S. (2005). Positive illusions of preference consistency: When remaining eluded by one's preferences yields greater subjective well-being and decision outcomes. Organizational Behavior and Human Decision Processes, 98(1), 66-87.
Other Publications:
- Sethi-Iyengar S., Huberman, G., & Jiang, W. (2004). How much choice is too much? Contributions to 401(k) retirement plans. In Mitchell, O. S. & Utkus, S. (Eds.). Pension Design and Structure: New Lessons from Behavioral Finance (pp. 83-97). Oxford: Oxford University Press.
|
 | |