Sheena S. Iyengar is the inaugural S. T. Lee Professor of Business in the Management Division of the Columbia Business School. She has earned an Innovation in the Teaching Curriculum award for teaching Leadership Development at Columbia. One of the world's experts on choice, Professor Iyengar received a dual degree from the University of Pennsylvania in 1992, consisting of a B.S. in Economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences. In 1997 she completed her Ph.D. in social psychology from Stanford University. Her dissertation, entitled "Choice and Its Discontents," received the prestigious Best Dissertation Award for 1998 from the Society of Experimental Social Psychology. She has recently completed writing her first book, The Art of Choosing, an exploration of the mysteries of choice in everyday life.
- Culture and Ethnicity
- Judgment and Decision Making
- Motivation, Goal Setting
- Organizational Behavior
- Persuasion, Social Influence
- Ames, D. R., & Iyengar, S. S. (2005). Appraising the unusual: Framing effects and moderators of uniqueness-seeking and social projection. Journal of Experimental Social Psychology, 41(3), 271-282.
- Botti, S., & Iyengar, S. S. (2004). The psychological pleasure and pain of choosing: When people prefer choosing at the cost of subsequent outcome satisfaction. Journal of Personality and Social Psychology, 87(3), 312-326.
- Botti, S., Orfali, K., & Iyengar, S. S. (2009). Tragic choices: Autonomy and emotional responses to medical decisions. Journal of Consumer Research, 36(3), 337-352.
- Fisman, R., Iyengar, S. S., Kamenica, E., & Simonson, I. (2008). Racial preferences in dating. Review of Economic Studies, 75(1), 117-132.
- Fisman, R., Iyengar, S. S., Kamenica, E., & Simonson, I. (2006). Gender differences in mate selection: Evidence from a speed dating experiment. Quarterly Journal of Economics, 121(2), 673-697.
- Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, 79, 995-1006.
- Iyengar, S. S., & Lepper, M. R. (1999). Rethinking the value of choice: A cultural perspective on intrinsic motivation. Journal of Personality and Social Psychology, 76, 349-366.
- Iyengar, S. S., Wells, R. E., & Schwartz, B. (2006). Doing better but feeling worse: Looking for the "best" job undermines satisfaction. Psychological Science, 17(2), 143-150.
- Mogilner, C., Rudnick, T., & Iyengar, S. S. (2008). The mere categorization effect: How the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction. Journal of Consumer Research, 35(2), 202-215.
- Pöhlman, C., Carranza, E., Hannover, B., & Iyengar, S. S. (2007). Repercussions of self-construal for self-relevant and other-relevant choice. Social Cognition, 25(2), 284-305.
- Sethi, S., & Seligman, M. E. P. (1993). Optimism and fundamentalism. Psychological Science, 4, 256-259.
- Wells, R. E., & Iyengar, S. S. (2005). Positive illusions of preference consistency: When remaining eluded by one's preferences yields greater subjective well-being and decision outcomes. Organizational Behavior and Human Decision Processes, 98(1), 66-87.
- Advanced Seminar in Organizational Behavior and Theory
- Entrepreneurial Creativity
- Leadership Development
- Thinking Globally
Columbia Business School
Uris Hall, Room 714
New York, New York 10027
- Phone: (212) 854-8308